It also comes with a character limit, similar to Twitter. It requires dedication, planning, execution, and a genuine level of care. It's proven to be a highly effective way of reaching specific audiences. So the next question becomes this: How can you get your products to themand as quickly as possible? These reports offer in-depth insights into digital behaviours across more than 230 countries and territories around the world, exploring how people of all ages use the internet, social media, mobile devices, and ecommerce. And I think the key takeaway here is to make sure you dont rely too heavily on media headlines to inform your social media strategy. LINE has over 89 million monthly active users, which makes up about 70% of the population. Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. The favourite social media platforms of South-East Asia's young adults. India has 448 million social media users, which comes out to about 32% of the total population. SNOW has a similar foundation and basis to Snapchat. And if you have any questions about the content Im presenting today, please feel free to contact me on social media; youll find me on LinkedIn and Twitter as eskimon. Not only does social audio help build credibility and trust for your brand, but it also opens the door for interactive communication with your community. There are various popular social media platforms in Asia. Learn more about how Statista can support your business. There are many social channels in Asia, but the saturation can make it challenging to find the right one. A total of 4.72 billion people are now online, which means that the global internet penetration rate has doubled in less than 10 years. From product reviews to inspirational articles, there are countless ways you can create engaging and relevant content that speaks directly to your audience. There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. WeChat With around 1.3 billion active users, WeChat has quickly become one of Asia's most popular social media platforms. Facebook has an 89% popularity rating, while Zalo nets 7%, and Instagram, 3%. Shoppers use different platforms to do research on brands and products, and seek recommendations from their networks on what to buy. Our recent Digital 2021 April Global Statshot Report reveals that global internet adoption has just passed the 60 percent mark, meaning that 6 in every 10 people alive on Earth today now use the internet. With around 1.3 billion active users, WeChat has quickly become one of Asias most popular social media platforms. It launched a new feature that allows teachers to live stream lessons, and students can submit their homework through the platforms file-sharing function. Close behind are Facebook and LINE, with 89.2% and 88% respectively. YouTube has over 65 million monthly active users in Japan, which is over 50% of the population. Some of the biggest hits with consumers are audio content, micro-influencer marketing, branded messages, short-form videos, and user-generated content. It is an all-in-one messaging super app that also provides services such as payment, news feed, bookings, food delivery, and more. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Collectively, these platforms rack up the following statistics: PayPals Asia report on social commerce also states that 80% of Indonesian online merchants sell on social media. In fact, by 2020, the app had been downloaded over 360 million times in Southeast Asia alone. View all stats Browser Social Networks in Asia-Pacific (Excluding China), 2020-2025 (millions), Social Network Users in Asia-Pacific, 2020-2025 (billions, % change, and % of internet users), Top 10 Countries in Asia-Pacific, Ranked by Social Network Users, 2022 (millions), TikTok Users in Asia-Pacific, 2019-2025 (millions, % change, and % of internet users), Top 5 Countries in Asia-Pacific, Ranked by TikTok Users, 2022 (millions), Snapchat Users in Asia-Pacific, 2020-2025 (millions, % change, and India as a % of APAC Snapchat users), Social Network Users in India, by Platform, 2020-2025 (% of social network users), Social Network Users in Southeast Asia, by Platform, 2020-2025 (millions), Social Network User Growth in Southeast Asia, by Platform, 2022 (% change), Social Network Users in Select Countries in Southeast Asia, by Platform, 2022 (millions), Social Network Users in Indonesia, by Platform, 2020-2025 (% of social network users), Social Network Users in China, 2020-2025 (millions, % change, and % of internet users), Douyin Users in China, 2020-2025 (millions, % change, and % of internet users), Top 10 Countries in Asia-Pacific, Ranked by Social Network User Penetration, 2022 (% of internet users), Facebook Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Instagram Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Twitter Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Social Network Users in Japan, by Platform, 2020-2025 (% of social network users), Social Network Users in South Korea, by Platform, 2020-2025 (% of social network users), Social Network Users in Australia, by Platform, 2020-2025 (% of social network users), Social Network Users in New Zealand, by Platform, 2020-2025 (% of social network users), TikTok Users in Southeast Asia, 2020-2025 (millions, % change, and % of internet users), Instagram and TikTok Users in Southeast Asia, 2020-2025 (% of internet users), Social Network Users in Asia-Pacific, by Platform, 2021-2025 (millions). Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. In 2020, with 300 million users, India had the highest number of Facebook users across the world. Based on the number of monthly active users, the most popular social media platforms in Japan are LINE and YouTube. While the app is mainly used in South Korea, its also popular in other countries throughout Asia. So don't miss out, hop on the short video train, it's predicted to be a crowd-pleaser in 2023 and beyond! . At 4 hours and 15 minutes, internet users in the Philippines spend the most amount of time on social media per day across APAC. Unlike Cambodia, where social commerce rules, in Vietnam eCommerce marketplaces reign supreme, with 91% of shoppers buying from there. 89.3% of the entire South Korean population are social media users. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. Micro-influencers are relatable and authentic, often sharing personal experiences that their followers can relate to. Are you interested in testing our business solutions? Mobile use is also very popular, with 99.3% of the population accessing social media via mobile. Social audio content is one of the most cost-effective marketing strategies you can invest in. Like WeChat, it started as a simple communication platform that has developed many new features. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. Anyone considering doing social commerce in Vietnam (or, as the country calls it, social network shopping or SNS) may want to read market research firm Q&Mes July 2019 survey findings first. Ready to level up your brand's social media game in Asia? And in an era when socials dont always mean actual, physical connections between human beings, social media has quickly become a critical eCommerce component for entrepreneurs. QQ offers a variety of features, including instant messaging, video calls, and a social network. The Malaysia Country Commercial Guide of the US Department of Commerces International Trade Administration names 10 of the countrys most popular social commerce platforms, but were including just the top five here: Filipinos love social mediaso much so that their country has been labeled the Social Media Capital of the World. Euro Freelancers. Find the best Social Media companies and startups to work for in South East Asia on Wellfound (formerly AngelList Talent) - See company jobs, overviews, benefits, funding info, employee reviews, and more. LINE is Japan's most popular social media platform. Facebooks dominance means social commerce is a hit here compared to eCommerce marketplaces, to the point that Facebook has become synonymous with the internet at large. You need at least a Starter Account to use this feature. Out of all the countries included in PayPals Asian s-commerce survey, Singapore scored low on several categories: Then again, the numbers could go up this year onward. Advertisers are In particular: The potential adoption of social selling by merchants is also at 64%, while wide customer reach is the top reason for merchants to go on social media. Instagram ranked second at 21 percent, but in contrast to the user numbers that I shared in the previous section WhatsApp ranked third, with just over 15 percent. Exportable files for easy reading, analysis and sharing. The blog Geeks in Cambodia offers pros and cons for this situation. If you are an admin, please authenticate by logging in again. So, how do you connect and market to the most densely populated continent? The most popular social media platforms. TikTok Marketing will be on the Rise TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. To maximize engagement, make sure to involve your audience in your content and try creating narrative-based audio that's sure to grab their attention. 1), WhatsApp (No. And let's just say, the money is rolling in with China accounting for a whopping 80% of TikTok's total revenue. 3), and WeChat (No. In fact, the Asia Pacific region is expected to see a growth of over 30% in the influencer marketing platform market between 2019 and 2025. Meanwhile, Malaysians spend an average of more than 9 hours a day online, with Indonesians and Thais not far behind. And with the right combination of quality content, smart hashtags, and a finger on the pulse of the latest TikTok trends, you'll be sure to attract new leads. In fact, 44% of the respondents for Econsultancy, Magento and Hootsuites 2019 report (The State of Social Commerce in Southeast Asia) admit to making three or more online purchases in the past month because of social media posts or ads. Different types of international shipping, explained, They can easily reach a wider group of customers, Compared to eCommerce marketplaces, it is easier for them to set up their business and have a low overhead, They can also leverage their personal networks to sell and reach other networks, 40% of sales are done via social commerce, Electronics, fashion, and health & beauty as the top three consumer categories, making up 70% of online sales, 10 million Indonesians buy only via social commerce, and another 10 million also buy through marketplaces or e-tailing, Social commerce makes up more than US$3 billion in GMV, and is predicted to go up to between US$15 billion and US$25 billion by 2022., 87% of them use social media to sell their products, The Philippines percentages for the first two social media platforms are also the highest for all the surveyed countries, Only 63% of Singaporean merchants do social selling (with Indonesia having a much better 80% rate). 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