Olaplex and Cosway have instead implemented what is essentially a voluntary and entirely self-serving partial recall, merely allowing customers to return Olaplex products with no questions asked for a full refund, regardless of the date of original purchase or amount of product left in the bottle, the case relays. Olaplex was just sued by a group of more than two dozen customers who accuse the company of making false statements and allege problems like hair loss and scalp damage after using products by the . Olaplex is the latest haircare brand to face a lawsuit after allegations that the brands products caused hair loss for some consumers. What Could Elon Musk Possibly Be Thinking? "We are prepared to vigorously defend our company, our brand, and our products against these baseless accusations," it said in a statement on Instagram. The public statements make it clear that the company is aware of these issues, and the comments under these posts indicate that there are many complaints regarding hair loss caused by the product beyond the 28 named in the suit. JuE Wong, chief executive officer of Olaplex told The Business of Beauty, that the lawsuit was "frivolous.". There are thousands of people all saying the same thing. that is solely dedicated to people who have had hair loss due to Olaplex products. Olaplex has strongly denied the allegations, insisting its range does "not cause hair loss or hair breakage". No, the lawsuit detailed on this page is not a class action, a type of lawsuit filed by one or more individuals on behalf of a larger group who allegedly suffered a similar but relatively small injury, usually financial in nature. "We have full confidence and believe in the safety and efficacy of our products, which are thoroughly tested in-house and by independent third-party laboratories.". A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. Some of our partners may process your data as a part of their legitimate business interest without asking for consent. A review on No. "A lot of this is breakage that came up after using Olaplex," she tells viewers. According to the case, each plaintiff has experienced serious injury as a result of using Olaplex products. Lilial was once used as a perfume in cosmetics, until the European Union banned it from March 2022 due to its impact on fertility. Generally, there can be merit to a products liability case if the plaintiffs can show that Olaplex has misrepresented their product by deeming it safe and making claims it will not cause hair loss, if they have been made aware of issues with the product causing hair loss due to chemicals or poor instruction, for example, and [if] the ingredients can be linked to hair loss directly caused by the chemicals or ingredients of the product, she said. The second most common reason Olaplex made or is causing your hair to fall out is due to using it incorrectly. The #olaplex hashtag, one of dozens of social media hashtags devoted to the brand, is linked to TikTok videos with more than 1.5 billion views, and used on more than 14.3 million Instagram posts. Let me first tell you about what Olaplex offers before getting to the good and bad things about their products. It demanded more than $75,000 in damages for all and to stop false advertising. I'd say a single bottle will last several months, especially if you're only doing it one, two or three times per week. "Defendants have been dismissive of their customers' hair loss, instead describing hair shedding as normal and unavoidable and attributing the hair loss to a long list of other potential causes," the complaint says. In 2020, the EU's European Commission classified lilial as a reprotoxic, a chemical that adversely affects fertility and fetal development, and a ban on the fragrance went into effect in March of 2022. More than one person reported that their blisters didnt want to heal or that they had some other skin issue. According to the lawsuit, each variety of Olaplex products contains known skin irritants and sensitizers, which can cause allergic contact dermatitis and, consequently, extreme diffuse hair loss. In more serious cases, exposure to the allergens in Olaplex items can trigger an auto-immune response, such as alopecia areata, the suit adds. 5 Bond Maintenance Conditioner has a person saying they used to have long hair but now must wear extensions due to hair loss from these products. Updated February 16, 2023 at 12:38 PM ET Nearly 30 women are suing hair care brand Olaplex for negligence and false advertising, claiming their products contain allergens and irritants that caused them hair loss and dry, brittle hair. "We are prepared to vigorously defend our Company, our brand, and our products against these baseless accusations.". Plaintiffs are seeking attorney's fees, monetary damages and a jury trial. Company faces lawsuit alleging its products cause hair loss. Cause #2: Using the product incorrectly. Olaplex and Cosway have been dismissive of consumers complaints, claiming hair shedding is normal and unavoidable and may have been caused by any number of other potential issues, the suit says. Some people note other things like their hair feeling like straw, their scalp constantly itching, severe allergic reactions, painful blisters on their scalp, and other things. Olaplex also has a No.4P and a No.4C shampoo that are for enhancing blonde hair and clarifying hair. Popular haircare company, Olaplex, is being sued by 28 women who claim its products caused hair loss, blisters and other conditions. The company's filing also noted that it had "proactively" devised a new version of the product that didn't contain lilial, which Olaplex said in a February social media post it had previously used "in small amounts as a fragrance.". Genute told Insider she started using Olaplex shampoo, conditioner, leave-in treatment, and oil at the end of 2021. The consent submitted will only be used for data processing originating from this website. The products also have non water-soluble ingredients, which cause the hair follicle to clog, resulting in seborrheic dermatitis and subsequently inflammation and hair loss, the complaint says. 2023 BBC. The brand became one of the most high-profile beauty startups after it gained popularity on TikTok and other social media platforms. Several people have reported having severe chemical damage to their hair for one reason or another. Top Class Actions is a legal site that handles public lawsuits. articles a month for anyone to read, even non-subscribers! Olaplex, the bond-building hair care brand long-praised by influencers, celebrities and hairstylists alike, is being . She's said she's still waiting to hear back from Olaplex. This is being done due to Olaplex having a dangerous chemical and failing to inform people of the health risks. A 2022 study showed that panthenol, a form of vitamin B5, is effective for the treatment of androgenic alopecia. 3 two times a week. There is a lawsuit that says the companies cause-- the company's products cause hair loss and other problems. ", She told "GMA," "We are seeking punitive damages to deter Olaplex from engaging in any further wrongful conduct.". You may be surprised to know that Olaplex has a lawsuit against their hair loss products. Olaplex is a staple at trendy upscale salons, but hair-raising rumors that a now-banned ingredient causes infertility have racked up 30 million views on TikTok. Read about our approach to external linking. This misinformation led to widespread panic from consumers worried about their health, to which Olaplex responded with a link to its ingredients and material safety data sheets where consumers could learn more about the safety of each product. Jue Wong posted a video on Instagram addressingconcerns from the lawsuit filed in California - which argues that Olaplex products caused baldness and blisters for more than two-dozen customers. Lastly, it protects your hair from further breakage. As you can see, Olaplex products have some good qualities, but there are also plenty of bad things. On Feb. 9, 30 consumers sued Olaplex, Bloomberg reported. According to EWG.org, lilial has been identified as having endocrine-disrupting properties, meaning it can interfere with natural hormone functions and may pose a risk to fertility and fetal development. On September 29, 2022, a Piper Sandler analyst downgraded Olaplex to Neutral from Overweight, stating that her work revealed that "competition and misinformation pose growing risks to the company.". On Tuesday, Olaplex said net revenue this year will be $563 million to $634 million, a 15% decrease from 2022 at the midpoint. Some customers posted to social media concerning the refunds: Within about two months, Olaplex had completed over 400 refunds and exchanges, according to its filing. By clicking Sign up, you agree to receive marketing emails from Insider "Our products are thoroughly tested both in-house and in independent third-party laboratories and we remain confident in the evidence showing that Olaplex products are safe and effective.". Months later, as her hair continued to improve, Genute contacted Olaplex saying she thought its products damaged her hair. After she showered and used them, only ten hairs broke off, which was way less than what she was used to, after only one use. "OLAPLEX products do not cause hair loss or hair breakage," a spokesperson for the company told Insider in a statement. They list on their website current class action lawsuits and settlements to keep people informed. Several photos of plaintiffs showing bald spots that they claim were caused by Olaplex have been released by the Law Centre of Amy E. Davis, one of the legal firms involved in the suit. Further still, many of the before-and-after photos on Olaplexs website that show how the average person can attain celebrity hair feature paid models who do not regularly use the Products as recommended by the defendants and whose hair, unbeknownst to consumers, has been styled by professionals, the case claims. David Williams/Bloomberg via Getty Images Olaplex's statement added that there are "a wide variety of reasons for hair breakage or hair loss," calling the allegations in the lawsuit "baseless accusations.". These people used a combination of Olaplex products, and it helped their hair immensely. Be sure to scroll down to see which Olaplex products are mentioned in the lawsuit. Pour en savoir plus sur notre utilisation de vos informations, veuillez consulter notre Politique relative la vie prive et notre Politique en matire de cookies. 5, Olaplex No. Olaplex says that they started using it before it was removed from hair care products around the globe due to its side effects. One woman says her hairdresser recommended it and that she noticed a difference after just the first use and plans on buying more. The lawsuit also claims that Olaplex products contain lilial and panthenol - chemical compounds that can lead to hair loss and conditions including "inflamed, blistered, flaking or scaling skin". Updated: Feb 23, 2023 / 09:30 AM PST. 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The legal challenge also claims the company - made famous for promises of 'bond-building' damaged hair - made false claims about its products' efficacy and alleges the firm obscured the fact that its formula contained potentially harmful chemicals. A group of 28 women have joined together to file a lawsuit against the makers of Olaplex, claiming that the popular hair care products contain dangerous chemicals, which may . "I think by that point I had probably lost 20% of my hair," Auriana told "Good Morning America." Accusations. `` '' Auriana told `` good Morning America. handles public.... Fall out is due to Olaplex products contain allergens and irritants that cause hair loss or hair breakage ''. See, Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair started it..., monetary damages and a jury trial to improve, genute contacted Olaplex saying she its... 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